Cru Digital

Cru is where it all started for me.

I started off as a general multimedia developer building HTML websites and small Flash elements to email campaigns. It was an hour drive from home, to get to a tiny office space that could barely fit 4 people. It was called Cru Creative back then, and we did print, photography, pretty much anything you wanted.

Through modest hard work, we started finding our groove. We moved to the outer city-fringe and became known as Cru Group. We hired specialised web developers and I started to focus more on Flash.

We continued gaining recognition for our work. Print dropped off the plate and photography became a separate business. This led the business to become purely digital. So as tradition had it, we moved again; this time to the city, and rebranded as to what the business is currently known as - Cru Digital.

After 3 years, I felt it was time to move on. I wanted to experience the bigger companies, in the bigger cities. I am proud of the work I have done at Cru and am thankful of the team that I did it all with.

I am still close with Cru, freelancing there time to time, and pushing projects there that are too large for myself.