Brisbane Airport Annual Report 2010

Client: Brisbane Airport Corporation
URL: http://iar2010.bne.com.au/
Launch Date: 1 November 2010
Project: Rich Interactive Flash Website with Search Engine Optimized HTML, iPad, mobile re-writes. CMS to manage all content.
Agency

Plum Design

Features

Complete Deeplinking
Flex Based CMS
Search Engine Optimized
Mobile, iPad Compatible
Dynamic Audio Composition
Internal Search
Comprehensive Scrolling System

The Story

It was that time of year again, Annual Reports. In an effort to be "greener" BAC decided to only have a limited release of printed Annual Reports and invest into a digital version that anyone can access.

Taking advantage of the digital step forward, BAC wanted something edgy, interactive and making the regular annual report into an enjoyable experience.

An animated sim-city style approach was the winning concept. Implications of this approach was that it might upset users that just want something a bit normal. Multi navigation styles was the solution. One heir achy based structure on the left, a linear format on the bottom, and an interactive map on the home.

Some amazing ideas was was generated from this concept. When you fly into an airport, you're usually in the clouds until you descend in. I thought that's what the preload should do. You're floating in clouds, until the site is loaded, then you "descend" in. I sourced some ambient background music, and dynamically mixed it with general noises you'd hear in an airport. A late idea I came up with was at the start of the site, an air hostess would say "Welcome to Brisbane airport.." etc. I wish I had thought of it earlier, so we could have had it recorded. Something for the next one. ;)

This was my biggest project to date, using my Frame CMS system. The iPad, mobile and HTML outputs were completely customised to suit the theme.

I am very happy with the outcome of this project, and would love other organisations to take this greener step forward with their annual reports.

Technologies

Flash w/ Actionscript 3
Flex 4 / Spark - Frame CMS
AMFPHP Web services with MySQL database

Team

Designers - Dieter Prugger & Russel Woodhouse
Animator - Karel van Cromvoirt
Digital Direction & Development - Neil Nand

Gallery