Bricks for Bears

Client: WSPA & Collingwood FC
URL: http://www.bricksforbears.org.au/
Launch Date: 18 February 2010
Project: User-Generated Content, Flash Elements
Agency

Eservices Responsys

Features

New Facebook Like / Sharing Integration
Heavy Data and Content Management

The Story

This is just a part of a much bigger project. The complete project was a partnership between Collingwood Football Club and WSPA (World Society for the Protection of Animals), to generate funds to build a sanctuary for baiting bears in Pakistan.

Nick Maxwell from Collingwood FC, was the face of this campaign. The campaign uses bricks as the metaphor for money, broken down into different grades of bricks.

The primary purpose of Flash in this was to display all the donations as a wall, that is searchable.

Technologies

Flash w/ Actionscript 3
ASP.NET Web Services

Team

Developers - Alastair Johnson & Ettiene Gous
Designer - Bill Millar
Creative Director - Manita Sanders
Flash Developer - Neil Nand
Support Flash Developer - Paul Moran

Gallery