ASOS Urban Tour

ASOS Urban Tour
Client: ASOSURL: http://www.asos.com/urban-tour/
Launch Date: 12 September 2011
Project: Interactive Video Catalogue
AgencyRecognition
- Creativity Online - Website
- Creativity Online - Video
- Creativity Online - Paris
- Campaign Live
- BBH Labs Blog
- AdverBlog
- AdAge - 3rd most viral campaign in the world
- The Mill (Tokyo Campaign)
- Front Magazine
- Contagious
- FHM
- Ads of the World
- Production Company A-List
- Production Company of the Year
- BTAA Silver
- FWA SOTD 14 December 2011
- Heavy HTML and Flash integration
- Heavy video integration
- Sophisticated loading techniques
- Video tracking
- Content Management System
- E-commerce integration
- Localisation
This has been the largest project I've worked on to date. There was a large team assigned to it with a very tight deadline. There were many late nights and weekends sacrificed for this amazing piece of work.
Sometimes when you see a project enough times, you're sick of it. I've spent many weeks with this project, and it still excites me. I think I like it more and more, the more I discover about it.
At the start, the team were focusing on their individual pieces. I was dreading the point we merge it all together. Traditionally something is bound to go wrong! I remember watching it for the first time with the guys after the first merge. We were just waiting for "that" moment, for a giant bug to leap it us. To everyones surprise, we didn't experience anything like it. Sure there were a few niggles we had to iron out later, but all very minor.
- Flash w/ Actionscript 3
- Robotlegs Framework
- PHP
- HTML/CSS
- Javascript
- Executive Producer - Josh Tenser
- Producer - Mark Anson
- Designer - Eric Chia
- Designer - Margaux Renaudin
- Video Engineer - Olof Storm
- Sound Engineer - Hear No Evil
- Front-end Developer - John Lund
- Front-end Developer - Ian Hart
- Back-end Developer - Arpad Ray
- Lead Flash Developer - Ian McGregor
- Flash Developer - Javier Abanses
- Flash Developer - Neil Nand






